apple student pricing better than corporate

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In short, the Apple business model is designed to drive consumers into its ecosystem and then hold them there, which has been hugely successful to date and has allowed Apple to wield enormous power in the end-to-end supply chain. Drawing on the existing literature, we argue that the quintessential element of the Apple business model is its ability to ‘own the consumer’. To do so, we examine the end-to-end supply chain, from source to store, to present a more holistic evaluation of the Apple business model. As such, we move beyond an exclusive focus on what makes Apple unique or different by evaluating the mundane and out-dated elements of its business model. post-2003, a significant turning point in the company's history. This paper uses a business model framework to analyze the main limitations of Apple Inc.

Apple student pricing better than corporate